Understanding What a Safelist Is.

Before going on to specifics, I will explain exactly what a safelist is. I will also cover the differences between web-based and group-based safelists, and explain the difference between free and pro safelists. Let's start with what a safelist is.In the simplest terms, a safelist is a members-only mailing list where all members have agreed to receive emails and ads from everyone else on the list. Think of a safelist as a giant email marketing co-op. The benefit is that these members who have joined the safelist can then send their emails to other list members.The majority of these emails are promotional or advertisements. Where does the term "safelist" originate? Well, a safelist is a list where members can safely post ads and messages which are not considered spam.Spam is always unsolicited email. The act of joining a safelist indicates that you are agreeing to receive emails from the other members - and they are willing to receive emails from you.Spamming doesn't work - it simply ends up in the trash. Safelists have been proven to be effective if you are looking to attract targeted prospects. This is because virtually everyone on a safelist is attempting to make a profit online.This gives you literally thousands of potential prospects receiving your advertisement or promotion. There are some extraordinary benefits to belonging to a safelist. First of all, you are in direct touch with a targeted list of members who have usually paid to join, which means they are serious about marketing and they are serious about finding out about other services and goods.Another benefit is that all emails are protected from being denounced as spam, as long as the rules of the list are followed. Some safelists give you unlimited space to send your emails.This gives you a lot of room to explain your business in the kind of detail it deserves. Some safelist even offer you the ability to send graphics and text in HTML format.Safelist messages are sent quickly, and included links to your websites have the potential to draw quality traffic within minutes - which translates into rapid sales. As an extra benefit, many safelists offer extra features, such as free software, tips and advice, and other benefits.Web-based and Group-based Safelists There are basically two different types of safelists, web-based safelists and group-based safelists. Remember the basic function of joining a safelist: it allows you to send emails to a large database of members who have all agreed to receive your emails, which means your emails are not considered spam.The difference is that in a web-based safelist, you first log onto their website, and then you send your email or advertisement directly from their server. Recipients of your emails automatically recognize safelists messages because they are sent from the safelist address.Group-based safelists work by allowing you to send your emails through a special email address, which then distributes your email to all the members of the group. Again, each of these members has opted-in to the safelists, so your emails will never be accused of being spam.
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Safe Email Marketing Little Known Ideas

Despite all the problems that are usually associated with email and email marketing, this World Wide Web tool has been called the world's greatest marketing tool. It is important to examine this sweeping statement so as to establish whether this is really true and if the title is one that the controversial email deserves.It is rapidly emerging that hyper competition in the new uncertain and shaky markets in today's world has put a lot of pressure on marketing departments everywhere to re-think the way they have always done business.For instance it is becoming abundantly clear that short-term customer relations are a very risky way to handle any business, and this applies as much to offline enterprises as it does to online ones. The new era of marketing has arrived. It not only calls for long term customer relationships which are important, but it also demands analyses of customer needs through regular contact while observing the reaction and behavior of the client carefully, which is much more valuable and useful than just getting information from a client based on questions posed in some questionnaire.The advantage of email is that this is probably the only medium through which such a relationship can be established, cultivated and maintained with the greatest of ease. Of course it all starts with the right approach, which is actually the only legitimate one as far as email is concerned. Namely permission-based marketing where emails are sent out only to those who have opted to receive it.Email Is The Road To Better Relationships.Email marketiing makes way for better relationships with customers and prospects. There are a variety of ways that this can be achieved. It starts with the building of quality addresses. Here it is very important to go for targeting and to shun the temptation to prefer huge lists over smaller targeted ones.Actually the smaller the niche you are targeting the higher your chances of success through email marketing. Even if it takes you a long time to build such a list, it will always be well worth your time at the end of the day.There are various additional online tools that help a great deal in the building up of relationships. For instance software that reminds you of important dates in relation to your email list. This includes birthdays, anniversaries and the date the client made the first purchase. This special day can be commemorated in all sorts of creative ways that will help cement your relationship with members of your email list.Speak To Your Audience As IndividualsOne of the truly amazing aspects of email is the fact that you can segment an audience based on data, and believe me you can collect huge amounts of data from any email list you have with very little effort. Segmentation and data analysis makes it possible for you to speak to your list as individuals. Your audience will love this and will almost always reward you with loyalty and a very high response rate. You really can't go wrong when you address the individuals and their particular unique problems after you have segmented the market accordingly.Incidentally, when you do this, you personalize the relationship further, which will without doubt translate into huge profits for you later on. Actually the truth is that you cannot go wrong when you do things that contribute to a long term relationship rather than to a short-term-make-maximum-profits-at-all-costs approachEra Of The Mass Market Has Ended, Thanks To The World Wide WebThanks mainly to the World Wide Web, the era of the mass market has ended. The significant result worth noting is that customers and clients have become much more demanding and impatient. And you really cannot blame them, especially when they are spoilt for choice. Then there is the fact that numerous web sites are no offering personalized and extremely efficient services online for virtually anything you can think of.

Email Marketing is all About Building Trust and Relationships

Building trust and relationships through email marketing is the result of writing a quality newsletter. Your newsletter will enhance the level of customer service you give and at the same time lead your customers closer to their goal. As a result of giving your customers a better perceptive of your service, it will strengthen relationships and that should be your goal, to gain a good relationship with your customer. A strong relationship will lead to a successful business.Good email marketing is at it’s best when you use the method of building trust to gain a good relationship with your newsletter. Through building a good relationship with your customers, you will gradually win their trust. You’ll discover that this is your best email marketing strategy to apply to building a profitable business.How do I build a strong relationship and gain their trust? First of all, you can start by adding a form on your website and asking them to sign up for your newsletter. This is a great way to build up your Opt-In mailing list. An Opt-in mailing list is permission based, so it will give your business a responsible way to extend your reach toward your targeted market. The people who come to visit your site are your targeted market because they are already interested in what you have to offer. Now that they have made their own choice to be on your mailing list, they have just given you their permission to send them your newsletter. This is high-quality, targeted email marketing. Why is this high-quality? They are a caring audience who has already said they want to hear from you on a regular basis. Now that these people self-select themselves as your prospects, you are not invading their privacy or sending out messages to people who are not interested.Here are five steps to building trust and relationships with your newsletter. In following these steps, you will gain the trust of your customers that will lead into a strong relationship, that will lead into a successful and trustworthy business.1. Allow for easy opt-out. Opt-out is instruction on how they can remove themselves from your email list if they wish to stop receiving your newsletter. By showing an opt-out, you will assure them that they can opt-out at anytime, by doing this you are on your way to gaining their trust. Gaining their trust is not just very important, it is necessary.2. Offer something of value. By following this example, whatever your service is, if you give them valuable information that can help them, you will find that they will be waiting for your email to arrive in their inbox as long as you give your readers valuable information according to your service. 3. Follow through on your promises. If you make a promise, stick to it! Go back on your word and bottom line, your done, you lost their trust. Always put yourself in your customer’s shoes, how would you feel if someone made a promise to you and did not keep it? 4. Building a relationship takes time. You will discover that when you publish your own newsletter, it will be your best approach to succeed at building one. Your goal is to get the most out of your customer relationship, so that you can eventually get yourself in a good position to get to be on a one to one relationship. A one to one relationship is writing your newsletter as if you were writing to one person and yet it is going out to many. Once you accomplish that, you are on your road to success. This is why it is very important to write valuable information for your customers. Using relationship email marketing on the web by publishing your own quality newsletter will help you do just that.5. Ask yourself the question, “Would you be more likely to pay out your money to someone you know, like, trust, and have a good relationship with, rather than someone you do not know?“ This is why it is so important to build a relationship of trust and gain the confidence of our customers and potential customers, so that they will eventually make a purchase from us in the near future. (Tip) When marketing on the internet it takes several contacts with a prospective customer before you make a sale. This is where email marketing kicks in.

Paul